No jobs are to be lost as a result of the closure which will see the Post’s business coverage incorporated within its daily stablemate the Liverpool Echo.
The move will also see the closure of the Post’s companion website and the Liverpool Business Daily e-edition.
Post editor Mark Thomas, who along with other Post staff is likely to be offered a new role with the company, described the decision as the “saddest” moment of his career.
Launched in 1855, the Post went weekly in November 2011 with the loss of six editorial jobs after 156 years as a daily.
The initial aim of the switch was to produce a ‘bumper’ 100-paper paper once a week with special emphasis on business, sport, the arts and politics.
At the time of the frequency change, the paper’s circulation stood at 8,217 but by the last full set of ABC figures in February this year it had fallen to 5,727.
Trinity said today that it had now become clear that there was not room in the market for two Liverpool papers.
The company said in a statement: “After an extensive review of its portfolio in the North West, Trinity Mirror is to cease weekly publication of the Liverpool Post newspaper, companion website and the Liverpool Business Daily E-Edition.
“There are no planned journalist redundancies as a consequence of this decision and the Post will continue its respected coverage of Merseyside’s business community in a Post-branded section of the Liverpool Echo.
“Trinity Mirror is also announcing ambitious plans around weekend publishing. The company is to ramp up its publishing operation across the weekend with further investment in the Echo – the UK’s Regional Newspaper of the Year.
“The Liverpool Post’s final print edition will be December 19 with the Business Daily ceasing publication on the same date.”
Trinity Mirror North West Managing Director, Steve Anderson Dixon said: ‘’This is a decision we take with the heaviest of hearts.
“Sadly, the Liverpool city region no longer generates the demand in terms of advertising or circulation, to sustain both the Post and the Liverpool Echo.
‘’We are committed to retaining the best of the Post in the Echo. We are also committed to the continued expansion of the Liverpool Echo and have exciting plans on the table for weekend publishing.
“The Echo is an extraordinary brand and we are thrilled to be expanding its reach and creating jobs as we do so.’’
Added Mark: ‘’That the Post has lasted as long is testimony to generations of brilliant and committed journalists who have worked on it.
‘’We have a history of brave and independent journalism and excellent coverage of business, arts, and sport. We will ensure we keep those traditions alive within the Liverpool Echo.’’
Mark also announced the news to his Twitter followers in a series of tweets coinciding with the official announcement.
He said: “It has been a privilege to edit the Liverpool Post for the last seven years. This is without doubt the saddest day of my career.”
“I am very proud of all the journalists who have worked alongside me on the Liverpool Post. This is no reflection on them.
“I am pleased to say that none of our journalists are losing their jobs, and all will be offered new roles at Trinity Mirror.”
Chris Morley, Northern and Midlands Organiser for the National Union of Journalists, described the move as a “shocking blow.”
He said: “The closure of The Post, as a freestanding publication, will snuff out a great and influential voice for Liverpool.
“It’s a shocking blow to the city at a time when it needs champions. The NUJ was sceptical when the title was converted from a daily newspaper into a weekly format. We didn’t believe it would generate the revenues necessary in a difficult market.
“That said, we have a responsibility to ensure the passing of the Post does not take with it journalists’ jobs. To that end we hope the company’s declared intention to boost its weekend newspaper and digital publishing yields strong results and keeps journalism flourishing in the city. We will be working hard to make sure our members get the best outcome from this announcement.”
General secretary Michelle Stanistreet added: “It is a tragedy for the city and for the journalists that such an iconic title of such long standing has been closed down.
“It seems unbelievable that Liverpool cannot sustain a daily as well as weekly. It also sends alarms bells ringing for the consequences of the trend at Trinity Mirror and other newspaper groups to convert dailies to weekly production.”