A regional daily has received backing from Deputy Prime Minister Nick Clegg and sporting stars for a charity appeal which aims to raise £7,000.
It was launched following the deaths of two young rugby players in the city and has also been backed by Olympian Sir Steve Redgrave and rugby star Phil Vickery.
The paper has teamed up with the University of Gloucestershire to put on the screenings which will be carried out by the charity Cardiac Risk in the Young and are available for 15 to 35 year olds.
As part of the campaign, it has also launched a wristband to help raise cash alongside appealing for donations from businesses and members of the sporting community.
Sir Steve, who lost friend and crew mate Robert Hayley to an undiagnosed heart condition, is patron of the charity CRY and will attend the screenings.
Editor Jenny Eastwood said: “We are delighted with the support from Sir Steve in coming along to the screenings which have been possible thanks to the University of Gloucestershire.
“In the city, we have seen two young rugby players die as a result of undiagnosed conditions and these screenings really could save a life.”
Sir Steve said: “Robert was my best friend and crewmate. He was extremely fit and we had just recently as junior rowers won a senior race together. We had been watching TV.
“He suddenly stood up and died of what we were told was a cardiac abnormality. He was 17. That memory is always with me.”
Nick Clegg gave the appeal his backing and posed for pictures with a wristband on a visit to the county.