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Archant relaunches magazines under single brand

Regional publisher Archant has relaunched its entire portfolio of lifestyle magazines in London under a single brand called ‘The Resident.’

Until now the 16 titles have been published under a variety of name including The Angel, Living North, The Grove and South West.

Now they will retain their local content while adopting the single pan-London ‘Resident’ brand, chosen from 20-year-old title The Resident, based in Kensington and Chelsea.

Archant says that each of the titles have had “significant” investment in design, editorial, production quality and in their digital platforms, with all now available at the Apple Newsstand and on smart phones.

 

The magazines’ content includes neighbourhood news, a going out guide, homes and interiors, education, fashion, health and beauty, food and drink and travel.

Leading food writer Tom Parker Bowles and interiors expert Judith Wilson are among the contributors.

Archant London Managing Director, Will Hattam, said: “Bringing our titles together seemed like the natural thing to do to clearly communicate our unique scale and credibility in the market place.

“It also makes sense that we draw upon the strengths of the Archant group to develop the product in print and provide our clients with greater opportunities including a full multi-media brand offering.”

Editor-in-chief Vicky Mayer added: “We are delighted with the new look of our magazines. We have created a sophisticated new look for our portfolio of luxury lifestyle titles, with fresh new design, a refined colour palette and strong imagery.

“We pride ourselves on delivering the best editorial content in our market, written by our team of talented and dedicated journalists who know their audiences and areas inside out.”

The full list of titles in the portfolio ar:  The Resident, SW Resident, The Green Resident, Living South Resident, SW19 Resident, Living North Resident, Westside Resident, The Guide Resident, The Grove Resident, The Fulham Resident, The Angel Resident, The Chiswick Resident, The Richmond Resident, The Mayfair Resident, Northwest Resident and The Hill.