Regional publisher Trinity Mirror has been carrying out an overhaul of its network of newspaper websites designed to give them a ‘cleaner’ look.
Digital publishing director David Higgerson has overseen the changes which have now been rolled out across most of the group’s daily titles.
Upgrades and improvements include giving sites a cleaner look and feel, ensuring visitors have easy access to content and putting more emphasis on use of pictures.
The revamp is also designed to boost interaction and user engagement with greater promotion of social media channels.
Said David: “We have made some improvements to our sites and throughout 2012 we’ll be making further enhancements to the design and technology of our existing portfolio of websites to drive increased audience engagement and revenues.”