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Spring clean for Trinity Mirror’s regional websites

Regional publisher Trinity Mirror has been carrying out an overhaul of its network of newspaper websites designed to give them a ‘cleaner’ look.

Digital publishing director David Higgerson has overseen the changes which have now been rolled out across most of the group’s daily titles.

Upgrades and improvements include giving sites a cleaner look and feel, ensuring visitors have easy access to content and putting more emphasis on use of pictures.

The revamp is also designed to boost interaction and user engagement with greater promotion of social media channels.

Said David:  “We have  made some improvements to our sites and throughout 2012 we’ll be making further enhancements to the design and technology of our existing portfolio of websites to drive increased audience engagement and revenues.”

The Journal, Newcastle, was the latest to switch to the new look yesterday afternoon, bringing its site into line with those of sister titles the Evening Chronicle and Teesside Gazette.

3 comments

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  • April 27, 2012 at 9:49 am
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    No advert on the front page? I like it but I suspect it won’t last.

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  • April 27, 2012 at 10:16 am
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    Lets hope for them that it goes better than the re launch of the Mirror site.

    But don’t hold your breath about anything on line from the company that been left holding “Fish4″

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  • April 27, 2012 at 10:29 am
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    Just had a look at the Journal site. Quite impressive, but
    at first glance it looks like there’s no news on there. When you scroll down (a long way) you realise it’s all been neatly packaged into section.
    Definitely an improvement on what was there before.

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