The appointment comes the day after the latest ABC figures showed a 29pc increase in average daily users across the MNA network.
Will, who moves from the role of new media marketing manager which he has held since 2006, will also be responsible for the company’s iPad and iPhone applications, mobile phone sites and weekly newspaper and magazine websites.
MNA managing director Phil Inman said: “Will has undertaken the role on an interim basis over the past four months, during which time the digital team has made significant progress.
“A number of exciting projects are in the pipeline for further development over the remainder of the year. Will’s appointment means we can look forward to continuing to giving a great service to the MNA’s electronic audience and advertisers.”
Said will: “I am delighted to be appointed to this role as online platforms have become increasingly important to the MNA in its transition to becoming a multi-media publisher.
“The recent ABCe figures were very pleasing and our focus remains on increasing digital revenues. I look forward to leading the team in the challenge of continuing to grow online advertising alongside the development of other commercial opportunities.”
In the ABCe results, Expressandstar.com saw the biggest increase in average monthly traffic to record 788,444 unique users, a 35.6 per cent rise compared to the same period in 2010. Shropshirestar.com saw a 26.5 per cent year on year increase to 359,989.
The MNA’s previous head of digital, David Ratcliffe, left last summer to join Standard Life