A regional daily which scrapped its Saturday edition is claiming a 25pc sales rise for its extended Friday edition.
The Bristol Post became a five day a week publication last month and launched a bumper Friday edition, known as the Post Weekend, with a comprehensive weekend guide for the city.
Now publisher Bristol News and Media says sales in its first month are up by an average of 8,000 copies compared to the previous Friday circulation, an increase of around 25pc.
The Post’s Northcliffe sister title the Western Daily Press has continued to be published six days a week and the publisher says sales of its Saturday edition are around 7pc higher, with almost 2,500 extra copies sold.
Publisher Alan Renwick said: “The changes we made have clearly resonated with readers, and the benefits will flow through to advertisers as we build our audience through these bumper editions.”
Northcliffe Media announced in April that the Bristol Post would axe its Saturday edition with the loss of up to 20 jobs.