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Daily which axed Saturday edition sees Friday sales rise

A regional daily which scrapped its Saturday edition is claiming a 25pc sales rise for its extended Friday edition.

The Bristol Post became a five day a week publication last month and launched a bumper Friday edition, known as the Post Weekend, with a comprehensive weekend guide for the city.

Now publisher Bristol News and Media says sales in its first month are up by an average of 8,000 copies compared to the previous Friday circulation, an increase of around 25pc.

The Post’s Northcliffe sister title the Western Daily Press has continued to be published six days a week and the publisher says sales of its Saturday edition are around 7pc higher, with almost 2,500 extra copies sold.

Publisher Alan Renwick said: “The changes we made have clearly resonated with readers, and the benefits will flow through to advertisers as we build our audience through these bumper editions.”

Northcliffe Media announced in April that the Bristol Post would axe its Saturday edition with the loss of up to 20 jobs.

5 comments

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  • June 21, 2012 at 9:34 am
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    30,000 fewer Saturday sales.

    8,000 extra Friday sales.

    =22,000 net sales loss.

    Win!

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  • June 21, 2012 at 10:18 am
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    The increase in Friday sales comes as no surprise, surely? Presumably a lot of Saturday’s features are now crammed into Friday’s edition which is beefier as a consequence.
    But it is still a net loss and hardly the cause for smug self-congratulation.
    The only thing that might `resonate with readers’ is the sound of hot air.

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  • June 21, 2012 at 12:27 pm
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    Many comments on this forum fail to recognise that tough trading conditions require good sound business sense and judgement to stay in it for the long run. Unfortunately the changes has affected many people’s careers within Northcliffe – its also worth highlighing that Northcliffe still employs considerable numbers – No one can be complacent in thinking that there will be no further changes – that’s a fact – I have been part of Northcliffe for over 20 years – yes it’s far more challenging and yes it’s more demanding but when you have the passion and drive to want to make a success of things it makes it worth the time and sometimes the pain that you have to go through!… If I left tomorrow there would be no doubt that i would shout about what a great career it was – I’m guessing lots of the negativity on here would reflect similar negativity when in the business – Quite frankly the business needs inspirational people to move it onwards and upwards.

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  • June 21, 2012 at 4:58 pm
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    I agree wholeheartedly with “move on”!
    The little problem is that NM have let 90% of any real innovators and talent go!!! I saw the company go from employing real heavy hitters – the likes of Ian Parke, Ted Glynn, Richard Dodd and co. to what they had during the last 4 years – well no wonder it has ended up as it is – we all know the saying “you get what you pay for” well they did!
    Yes indeed the business does need “inspirational people” but it also needs the intellect to use them – can’t see it from outside looking in. But to be fair – you never know they may get someone like Mr Glynn in as a part time advisor.

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