Okay so the silly season is well and truly upon us and news is often hard to come by at this time of year….but even so, this nib from the Rugby Advertiser surely takes some beating in the barrel-scraping stakes.
“Rugby was mentioned in BBC One soap EastEnders this week,” the Midlands weekly informs us. “Millions of viewers tuned into Monday nights’s episode during which Billy Mitchell mentioned Rugby while following the Olympic Torch route on the internet.” Makes the Whitstable custard shortage read like a Woodward and Bernstein scoop.
Sign up for our free daily email bulletin
Follow HTFP on Twitter
Got a story? Email the Editor at
This doesn’t surprise me. I once spent two days in Rugby.
Report this comment
Just wanted to let you all know that our ‘barrel-scraping’ nib had the highest web hits over any other story we published online that week. It’s a crazy digital world…
Report this comment
Problem is Mr Advertiser, your UVs won’t be returning. So, in all, this gives an unrealistic projection on how good your website is. It should, in all honesty, be producing informative, local news…. not hit-grabbing two par nibs! Rant over.
Report this comment
I hope that comment was the Advertiser’s sales boss rather than the editor… Wow.
Report this comment
To be fair, if the web was as simple as ‘informative local news’ rather than ‘hit-grabbing two par nibs’ then how do you explain the success of sites like Mail Online?
It is a crazy digital world, and if you honestly can’t understand the appeal of Billy Mitchell’s random name-checking of a rainy market town in the a*se-end of the West Midlands, then you’re probably in the wrong job.
Report this comment