Newspaper publisher Sir Ray Tindle has launched a new paid-for weekly in West Wales hard on the heels of his latest launch in London.
Just over a fortnight ago the veteran entrepreneur lanuched the Chingford Times which he has since described as the best new title he has seen in 64 years in the industry.
Now he has returned to the fray by launching the Pembroke and Pembroke Dock Observer which hit the streets for the first time on Friday.
The new title is published by the Tenby Observer, part of the Tindle Newspaper Group.
General Manager Andrew Adamson said: “We are delighted that we are now able to offer the people of Pembroke and Pembroke Dock a new outlet for their news, and that we can provide a new way for businesses of the two towns to reach local potential customers.
“During these tough economic times, it is ever more important for local people to be informed about local issues, and we are happy to be part of a service which provides that.
“It isn’t a totally new area for the Tenby Observer group – the area was first covered by the Tenby and Pembroke Dock Observer as long ago as the 19th century.
“More recently we have received increasing community news from the Pembroke and Pembroke Dock towns, and feel we can give these communities a new voice.”
Andrew said that Sir Ray had been the “inspiration” for the new title and thanked him “for his support and blessing in bringing this publication to fruition.”
Speaking at a lunch last week, Sir Ray hailed hyperlocal titles with plenty of “names, faces and places” as the key to beating the downturn in the industry.