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Relaunched Sunday title adds sports pull-out

A Sunday title relaunched as a news magazine earlier this year has added a pull-out sports section in response to requests from readers.

The Glasgow-based Sunday Herald abandoned the newspaper format in January in favour of a single-section news magazine.

It has now introduced a sports pull-out following reader feedback and initial responses from readers have not surprisingly been positive.

One reader Tweeted: “Delighted that the Sunday Herald has a pull-out sports section again. Cracking poster too.” Another said: “Love that! Well done for listening.”

Editor Richard Walker said: “We’re proud to respond to our readers. They love the format but wanted to share so by popular demand we’ve changed sport and we’re considering other innovations.”

Bosses at the Newsquest-owned title say advertisers have also welcomed the new format, praising its “vivid design and fine print quality which show adverts at their best.”

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  • April 4, 2011 at 2:05 pm
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    Forget the tweets, the real test will be the circulation figures for March. February’s ABC was down 21% – not much “delight” there – year on year with little doubt there is more bad news to come.

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  • April 4, 2011 at 5:19 pm
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    Another website says these tweeted comments come from a Newsquest company press release. What I want to know is do they really exist? I looked on Twitter and I can’t see them.

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