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Only 13 paid-for weeklies buck downward sales trend

Just 13 fully paid-for weekly titles in England and Scotland bucked the trend to record increases in sales for the last half of 2010, the latest ABC figures have shown.

The circulation figures from July to December last year show the majority of papers had a decline, with a number of these in double figures.

And out of the 100pc paid-for weeklies, only 13 recorded increases in sales – 10 in England and three in Scotland, with no Welsh weeklies seeing their figures rise.

The best-performing of these was the Leek Post and Times, which saw its sales increase by 9pc year-on-year to 11,515, after it previously recorded a 12.5pc rise for the first six months of last year.

Other weekly titles which saw improvements in their circulations were the Pocklington Post at 5.9pc, the Ellesmere Port Pioneer and the Gainsborough Standard, both with 2pc rises, and the Weston, Worle & Somerset Mercury, whose sales rose 1.3pc to 16,115.

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    Those fully paid-for titles with the largest decrease in circulation included the Basingstoke Midweek Gazette whose sales fell 22.1pc to 4,487 and the Prestwich and Whitefield Guide which fell 20.1pc to 2,202.

    Other papers which saw large declines in sales included the Crosby Herald which was down 19pc to 6,939 and the Hebden Bridge Times, which saw its sales fall 18.2pc to 2,766.

    The full list of 100pc paid-for weeklies which increased their sales is as follows:


    Leek Post & Times 11,515 9.0pc

    Pocklington Post 4,176 5.9pc

    Ellesmere Port Pioneer 3,837 2.0pc

    Gainsborough Standard 3,698 2.0pc

    Weston, Worle & Somerset Mercury 16,115 1.3pc

    Whitchurch Herald 3,876 0.8pc

    Leighton Buzzard Observer 5,996 0.6pc

    Chorley Guardian 12,683 0.4pc

    Cornishman 16,579 0.2pc

    Packet Newspapers, Helston 2,314 0.2pc


    Dumbarton & Vale of Leven Reporter 3,715 3.9pc

    Hawick News and Scottish Border Chronicle 5,317 1.9pc

    Arran Banner 3,209 1.2pc


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    • February 24, 2011 at 9:53 am

      The Wee County News also recorded a year-on-year increase in circulation in Scotland. With an increase of 3.1% to 6045. Would be nice to see this mentioned.

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    • February 24, 2011 at 1:59 pm

      As usual there is a queue of people ready to peddle doom and gloom, and yet not one congratulatory note to this bunch, and Martin, the ‘Wee County News’ (odd trio of pronouns). So bloody well done. I don’t know how you did it, but well done all the same.

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    • February 25, 2011 at 11:07 am

      WELL DONE ALL at the Arra Banner keep up the good work xx

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    • February 25, 2011 at 3:54 pm

      The Worthing and Shoreham Herald series also recorded a 15.3 per cent increase from 17,467 to 20,145. Yippeee!!!

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