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Newspaper HQ turns blue for diabetes day

A regional daily newspaper turned its entire building blue this week to mark World Diabetes Day.

The Leicester Mercury is situated next to Leicester’s inner ring road and has a lighting system which allows it to be lit in different colours.

Leicester East MP Keith Vaz asked the newspaper to light up its offices in blue to support the campaign to raise awareness of the disease.

It was among a number of buildings and landmarks across the world which did so – including the Kremlin in Moscow and Niagara Falls.

How the Leicester Mercury building looked on Monday

Acting editor Richard Bettsworth said: “We were very happy to support this campaign and turn the Mercury blue. The incidence of diabetes is rising and this was an ideal opportunity to raise awareness about the condition, its symptoms and prevention.”

In addition, the Mercury published a double-page spread about World Diabetes Day, including a first-person piece by Mr Vaz, who is himself a diabetes sufferer.

A mobile screening unit was also sent to the Mercury’s offices so that all staff could have free diabetes tests.

Nearly 50,000 people across Leicestershire are suffering from diabetes – more than ever before.

World Diabetes Day was launched in response to concern over the escalating incidence of diabetes around the world.

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  • November 21, 2011 at 11:42 am
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    ”The Leicester Mercury is situated next to Leicester’s inner ring road and has a lighting system which allows it to be lit in different colours”

    Commendable as it is one as to ask – why the hell do you need a colour lighting system on newspaper office building?

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