AddThis SmartLayers

Scotsman raises cover price for second time in year

by Paul Linford Published 08 Oct 2012 Last updated 16 Oct 2012

Flagship daily The Scotsman has increased its cover price for the second time this year.

Last January the Johnston Press owned title raised its weekday price from 85p to £1.  Now it has been increased again to £1.10.

A story carried in today’s edition says the move is “due to a number of circumstances brought about by the extremely challenging economic environment which still prevails.”

A number of other Johnston Press titles are also increasing their cover prices as part of the second phase of the company’s relaunch of all its paid-for titles.

2 comments

You can follow all replies to this entry through the comments feed.
  • Observer
    October 9, 2012 at 9:19 am
    Permalink

    So, a struggling newspaper decides to put its price up by almost 30 per cent in a year.
    See Johnston management…..kamikaze comes to mind.

    Report this comment

    Like this comment(0)
  • Carts
    October 10, 2012 at 2:36 pm
    Permalink

    Does increasing the cover price count as a relaunch, a redesign or a rebrand?

    Report this comment

    Like this comment(0)
Spotted an error? Email the editor.