Norfolk stood out as a beacon amidst the gloom in this week’s regional ABC figures as its two daily titles each put on sales
The Norwich Evening News topped the English regional circulation league table for the second six months in succession with a 3.4pc sales increase, while Archant stablemate the Eastern Daily Press saw sales rise by 0.6pc.
But away from Norfolk, only one other UK regional daily title increased its average daily sale in the period December 2010 – June 2011 compared with the same period last year – the Dundee Evening Telegraph, which saw a 1.6pc increase.
All other daily titles suffered a drop in circulation figures, with the Yorkshire Evening Post down 14.6pc.
Editor of the Norwich Evening News, Tim Williams, said: ”These fantastic results are a tribute to the hard work and dedication of the Archant team in Norwich. We have probably the best newspaper distribution staff nationally, led by Don Williamson and his audience growth team.
“While our journalists focus 100 per cent on delivering community news which readers want and expect from their local newspaper. There’s no national or international news in the Norwich Evening News, for instance – we’re about providing local news from the front page, through our feature content and to all our sports coverage, six days a week.
“On the Evening News we have never subscribed to the view that newspapers are in terminal decline. There may be an ever increasing amount of news and information in our lives. But how much of what is available is local and relevant?
“That’s where newspapers like the Norwich Evening News can continue to be positive about the future, we believe.”
By contrast the worst performer was Nottingham Post which saw a decrease of 16.9pc. The Northcliffe-owned title now has a circulation of 35,361, compared to 42,529 for the same period last year.
Johnston Press title the Yorkshire Evening Post saw the second biggest drop of 14.6pc while other big fallers included the Lancashire Evening Post, down 12.5pc, and Bristol based the Western Daily Press, down 11pc.
Archant chief executive, Adrian Jeakings, said: “I am delighted with these results. Paid-for printed products continue to have a key role to play in delivering an audience for our advertisers.
“This really shows what can be done with the right combination of engaging, relevant stories and the use of innovative ways of getting our newspapers to readers to support the more traditional channels.”