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Reach launches 11 new titles aimed at ‘superfans’

Regional publishing giant Reach has announced the launch of eleven more specialist newsletters on subjects ranging from weird science to golf.

Reach has previously embarked on a strategy of rolling-out new websites and newsletters designed to appeal to niche audiences or ‘superfans.’

The latest launches have included eleven new Substack newsletters aimed at particular sporting or cultural audiences, and two further location-based titles.

A number of other topic and location based newsletters are due to launch before the end of the month including some new cities and more football clubs.

PitLane

Newsletters launched so far include Pit Lane Chronicle (Formula 1), XP Drop (Gaming), Touchdown Collective (NFL), Blood Red (Liverpool FC), Weird Science Drop, the Bookish Drop, The Atomic Drop (Wrestling), The Cricket Drop, The Shoreham Journal (Sheffield United), Post Horn Gallop (Leicester City) and The Stroke Index (golf).

Location-based newsletters include the Newcastle Drop, the Bristol Drop and the Belfast Drop.

Writing on LinkedIn, chief digital publisher David Higgerson said: “We’ve continued to roll out newsletters from a new project which expands our newsletter offering with a slightly different angle.

“These latest launches are designed to serve fans of particular topics or locations, rounding up the best journalism wherever we see it – either on Reach sites or not.

“The aim is to create a useful and entertaining service for readers that will make them want to open the latest email as soon as it drops – while, of course, also promoting great journalism at Reach.”

Audience director, distribution and customer marketing Martin Little added: “Newsletters are already a hugely popular channel for us, and this exciting new project lets us reach a whole new segment of the population with tightly curated, personality-driven snapshots delivered each day from our talented journalists.”

Each of the newsletters is led and edited by individual Reach journalists, or in some cases, small groups.

All have received specialist training and guidance to develop their concepts.

Earlier this year the niche publishing strategy saw the launch of two specialist websites aimed at so-called ‘superfans’ – All Out Fighting, focusing on boxing and mixed martial arts, and All Out Rugby League.

This week the publisher launched All Out Gaming, a new platform focusing on delivering best-in-class, original gaming content in video form on YouTube, TikTok and Facebook, as well as in written form through the launch of a brand-new standalone website.