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Reader demand for more opinion sparks editor’s column revival

A demand for more opinion pieces from readers has prompted an editor to relaunch a regular column.

Daniel Chipperfield, pictured, has announced the launch of what is set to be a weekly column from himself across Newsquest’s titles in Wiltshire.

Daniel, the publisher’s regional editor for the county, made the move after surveys and forums with “loyal readers” found a demand for more opinion.

Newsquest’s Wiltshire newspapers include the daily Swindon Advertiser and weeklies such as the Wiltshire Gazette & Herald and the Wiltshire Times.

Daniel Chipperfield 2024

In an editorial for the Times, Daniel wrote: “Welcome to the first of possibly many columns from me, your friendly local neighbourhood editor.

“After recent surveys and forums with some of our most loyal readers who would like to see the paper’s thoughts more often, and only a slight bit of kicking and screaming from me, we are looking to resume a weekly bit from myself.

“My aim will be to give you an insight about how we go about our demanding but fulfilling work, as well as shine a light on the good, the bad, and yes sometimes the ugly of what is going on around us.

“I also hope to possibly give a behind-the-scenes look at how the biggest stories came about and the considerations being made.”

He added: “In terms of our team, I have 12 colleagues covering all three titles, from my deputy editor Neil to our 10 reporters out on the beat looking for their next big story.

“We have, by and large, become a successful team in this time. As well as a massive increase in readership, we have even seen ourselves win Newsbrand of the Year for the Adver in our company Newsquest’s Excellence Awards, and also command one of the most loyal audiences across the firm’s 140-title portfolio.

“I do not say this to show off. OK maybe a little, but really it is to try and demonstrate that we have and always will be working diligently for your our readers to find and display the stories that will engage you, either through amusement, horror, intrigue or simply usefulness.

“I hope to delve more into the inner workings of the newsroom in the coming columns but in the meantime, I welcome questions from any readers on what you would like to know more about.”