AddThis SmartLayers

Newsquest titles outperform Reach as daily circulations fall

DD676988-CB9A-D280-F16264516F6C7B0DThe contrasting fortunes of two of the UK’s biggest regional publishers have been highlighted in the latest print circulation figures for regional dailies.

The six-monthly figures showing average circulation between 1 January and 30 June this year show an overall decline across the sector of 15.6pc.

However closer analysis of the figures highlights a contrasting picture between the print circulation performance of the two biggest regional publishers. Reach and Newsquest.

All of Newsquest’s daily titles recorded lower circulation drops than any of Reach’s daily titles, with the lowest-ranking Newsquest title outperforming the highest-ranking Reach title in the ‘league table.’

Once again the independently-owned Irish News was the best-performing title both in terms of overall print sales and rate of circulation decline.

It posted an average daily circulation for the first half of  the year of 22,782, down 8.91pc on the figure for the same period in 2023.

The only other title to record a circulation decline of less than 10pc was Newsquest’s Southern Daily Echo, whose circulation fell 8.975pc to stand at 5,767.

Across the sector as a whole, print circulations for the 53 regional dailies included in the figures fell from 368,435 to 311,001 – a drop of 15.6pc.

The figures show only six regional dailies now boast a circulation in excess of 10,000 – the Irish News, Aberdeen Press & Journal, Dundee Courier, Eastern Daily Press, Liverpool Echo and Express & Star.

Titles dropping below 10,000 for the first time were the Yorkshire Post and Aberdeen Evening Express.

The best-performing Reach-owned title in terms of circulation decline was Staffordshire daily The Sentinel, which saw its average daily sale fall 18.2pc to 7,168.

Some of the publisher’s other big-city titles fared even worse with the Coventry Telegraph and Hull Daily Mail losing more than 25pc of their circulation.

By contrast the worst-performing Newsquest title was Carlisle daily the News & Star which posted a 17.47pc decline.

There were also varying fortunes for National World titles, which the Yorkshire Post circulation down 11.03pc compared to a 22.09pc drop for Sheffield daily The Star.

 

Table 1: Titles ranked by year-on-year change in print circulation

Product Owner Jan – Jun 2024 Jan – Jun 2023 % YoY Change
Irish News Irish News Ltd 22,782 25,010 -8.91
Southern Daily Echo Newsquest 5,767 6,335 -8.97
Dorset Echo Newsquest 4,045 4,463 -9.37
Swindon Advertiser Newsquest 3,596 4,024 -10.64
The Argus Brighton Newsquest 4,640 5,194 -10.67
Aberdeen Evening Express DC Thomson 9,018 10,117 -10.86
Yorkshire Post National World 9,461 10,634 -11.03
Eastern Daily Press Newsquest 12,295 13,907 -11.59
The Echo, South Essex Newsquest 7,122 8,080 -11.86
Oxford Mail Newsquest 3,932 4,463 -11.90
The Leader, North Wales Newsquest 2,861 3,251 -12.00
Worcester News Newsquest 2,555 2,904 -12.02
Aberdeen Press & Journal DC Thomson 21,765 24,852 -12.42
Bolton News Newsquest 3,569 4,077 -12.46
East Anglian Daily Times Newsquest 6,251 7,144 -12.50
Colchester Daily Gazette Newsquest 3,327 3,804 -12.54
Norwich Evening News Newsquest 2,671 3,058 -12.66
Dundee Evening Telegraph DC Thomson 5,306 6,089 -12.86
Bournemouth Echo Newsquest 5,029 5,772 -12.87
Dundee Courier DC Thomson 16,757 19,264 -13.01
News Letter, Belfast National World 6,273 7,213 -13.03
The Scotsman National World 7,133 8,249 -13.53
Bradford Telegraph & Argus Newsquest 4,034 4,691 -14.01
York Press Newsquest 4,810 5,600 -14.11
South Wales Argus Newsquest 3,411 3,972 -14.12
Ipswich Star Newsquest 2,480 2,890 -14.19
The Mail, South Cumbria Newsquest 2,105 2,459 -14.40
Lancashire Telegraph Newsquest 2,822 3,318 -14.95
Northern Echo Newsquest 7,971 9,405 -15.25
Shropshire Star National World 8,262 9,914 -16.66
Carlisle News & Star Newsquest 1,776 2,152 -17.47
Express & Star National World 10,901 13,213 -17.50
Portsmouth News National World 5,462 6,642 -17.77
Stoke Sentinel Reach plc 7,168 8,763 -18.20
Liverpool Echo Reach plc 10,961 13,432 -18.40
Leicester Mercury Reach plc 5,701 7,022 -18.81
Newcastle Chronicle Reach plc 6,430 7,951 -19.13
Lancashire Post National World 2,843 3,524 -19.32
Yorkshire Evening Post National World 3,128 3,920 -20.20
Derby Telegraph Reach plc 5,231 6,594 -20.67
Bristol Post Reach plc 3,372 4,294 -21.47
South Wales Evening Post Reach plc 4,833 6,184 -21.85
Manchester Evening News Reach plc 6,519 8,344 -21.87
Birmingham Mail Reach plc 4,401 5,643 -22.01
Sheffield Star National World 4,491 5,764 -22.09
Nottingham Post Reach plc 3,487 4,570 -23.70
South Wales Echo Reach plc 3,918 5,200 -24.65
Teesside Gazette Reach plc 4,245 5,640 -24.73
Coventry Telegraph Reach plc 2,753 3,681 -25.21
Plymouth Herald Reach plc 3,281 4,449 -26.25
Cambridge News Reach plc 1,913 2,597 -26.34
Hull Daily Mail Reach plc 4,904 6,813 -28.02
Paisley Daily Express Reach plc 1,233 1,890 -34.76

Table 2: Titles ranked by average daily print circulation for Jan-Jun 2023

Product Owner Jan – Jun 2024 Jan – Jun 2023 % YoY Change
Irish News Irish News Ltd 22,782 25,010 -8.91
Aberdeen Press & Journal DC Thomson 21,765 24,852 -12.42
Dundee Courier DC Thomson 16,757 19,264 -13.01
Eastern Daily Press Newsquest 12,295 13,907 -11.59
Liverpool Echo Reach plc 10,961 13,432 -18.40
Express & Star National World 10,901 13,213 -17.50
Yorkshire Post National World 9,461 10,634 -11.03
Aberdeen Evening Express DC Thomson 9,018 10,117 -10.86
Shropshire Star National World 8,262 9,914 -16.66
Northern Echo Newsquest 7,971 9,405 -15.25
Stoke Sentinel Reach plc 7,168 8,763 -18.20
The Scotsman National World 7,133 8,249 -13.53
The Echo, South Essex Newsquest 7,122 8,080 -11.86
Manchester Evening News Reach plc 6,519 8,344 -21.87
Newcastle Chronicle Reach plc 6,430 7,951 -19.13
News Letter, Belfast National World 6,273 7,213 -13.03
East Anglian Daily Times Newsquest 6,251 7,144 -12.50
Southern Daily Echo Newsquest 5,767 6,335 -8.97
Leicester Mercury Reach plc 5,701 7,022 -18.81
Portsmouth News National World 5,462 6,642 -17.77
Dundee Evening Telegraph DC Thomson 5,306 6,089 -12.86
Derby Telegraph Reach plc 5,231 6,594 -20.67
Bournemouth Echo Newsquest 5,029 5,772 -12.87
Hull Daily Mail Reach plc 4,904 6,813 -28.02
South Wales Evening Post Reach plc 4,833 6,184 -21.85
York Press Newsquest 4,810 5,600 -14.11
The Argus Brighton Newsquest 4,640 5,194 -10.67
Sheffield Star National World 4,491 5,764 -22.09
Birmingham Mail Reach plc 4,401 5,643 -22.01
Teesside Gazette Reach plc 4,245 5,640 -24.73
Dorset Echo Newsquest 4,045 4,463 -9.37
Bradford Telegraph & Argus Newsquest 4,034 4,691 -14.01
Oxford Mail Newsquest 3,932 4,463 -11.90
South Wales Echo Reach plc 3,918 5,200 -24.65
Swindon Advertiser Newsquest 3,596 4,024 -10.64
Bolton News Newsquest 3,569 4,077 -12.46
Nottingham Post Reach plc 3,487 4,570 -23.70
South Wales Argus Newsquest 3,411 3,972 -14.12
Bristol Post Reach plc 3,372 4,294 -21.47
Colchester Daily Gazette Newsquest 3,327 3,804 -12.54
Plymouth Herald Reach plc 3,281 4,449 -26.25
Yorkshire Evening Post National World 3,128 3,920 -20.20
The Leader, North Wales Newsquest 2,861 3,251 -12.00
Lancashire Post National World 2,843 3,524 -19.32
Lancashire Telegraph Newsquest 2,822 3,318 -14.95
Coventry Telegraph Reach plc 2,753 3,681 -25.21
Norwich Evening News Newsquest 2,671 3,058 -12.66
Worcester News Newsquest 2,555 2,904 -12.02
Ipswich Star Newsquest 2,480 2,890 -14.19
The Mail, South Cumbria Newsquest 2,105 2,459 -14.40
Cambridge News Reach plc 1,913 2,597 -26.34
Carlisle News & Star Newsquest 1,776 2,152 -17.47
Paisley Daily Express Reach plc 1,233 1,890 -34.76