Plans for a new scholarship to help would-be journalists from Asian backgrounds have been revealed.

The University of Salford has announced it is in discussions with a number of colleges in the North-West of England about the scholarship, which is set to be launched as part of its partnership with the Asian Media Awards.

The proposed scheme forms part of the university’s programme celebrating 10 years as the premier partner of the awards, which will also include a publicity campaign highlighting the work of its Asian graduates.

It is also set to create a mentorship scheme for students at schools in the North-West who want to learn more about a career in the creative industries.

Lancashire Telegraph journalist Shuiab Khan, pictured, who is involved in organising the Asian Media Awards, said: “It has been wonderful working with the University of Salford to help shine a light on the varied work being produced within the media industry.

“Through the university’s commitment we have been able to highlight ground-breaking investigations, enthralling productions and creativity at all levels.

“Moreover, the university has been keen to support our aims and objectives during the past decade.

“Our focus has been on promoting and showcasing upcoming talent in the hope those involved will go on to reach their full potential. We are delighted that our partnerships have helped in some way to achieve this.”

Professor Allan Walker, Dean of the School of Arts, Media and Creative Technology at the University of Salford, added: “We are tremendously proud of our partnership with the Asian Media Awards over the last ten years.

“The awards are an exceptional example of showcasing the wider diversity amongst the UK’s creative sectors and continue to be an inspiration for those both working and seeking to work in these industries.

“This campaign aims to emphasise that a career in the creative industries is for everyone and it is more important than ever for existing and potential students of all ethnicities to see those who look like them succeed at a high level and get recognition for their hard work.

“We are determined to play our part in inspiring the next generation of Asian talent to consider and pursue a successful career in the creative industries.”