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Sister weeklies expand beyond traditional patches with new YouTube channel

Two sister weeklies have launched a new broadcast arm with the hope of expanding their audience beyond their traditional patches.

The Camden New Journal and Islington Tribune have announced the launch of Peeps Online, which can be found on YouTube.

The channel, named for the New Journal’s long-running politics column, has pledged to “doorstep important politicians” as part of its output.

Both longer documentaries and shorter videos will also feature.

The launch featured on the Tribune's front page on Friday

The launch featured on the Tribune’s front page on Friday

In a piece about the channel’s launch, the CNJ said: “This channel will also give us the freedom to go beyond borough boundaries and reach a wider audience. We often hear how people in other areas wish they still had a strong, campaigning local newspaper.

“We will feature well-known faces, but also those with burning ideas that don’t always fit into the circular daily news diet with which we have all become painfully familiar.

“There will be a chance to help us sustain what we do with donations, but there will also be material which will be open and available to all.

“One of the lasting principles of the New Journal has been that everybody should have access to news, information and debate, regardless of the ability to pay.

“Our so-called ‘free sheet’ later became the model for many others.

“We hope it will open up our reporting to more readers looking for something new and alternative.”