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Digital chief lands top cricket job after leaving cuts-hit publisher

Tom Canning 2022An editorial boss has landed a top job with the world’s oldest cricket magazine after leaving a cuts-hit regional publisher.

The Cricketer has announced the appointment of Tom Canning, pictured, as its new head of digital.

HTFP reported in July how Tom had left Reach plc after 17 years with the publisher and its forerunners.

There he had held senior roles including content development analyst, head of content development and YouTube editor.

Tom joins The Cricketer, which was founded in 1921, after it won the Outstanding Online Coverage of Domestic Cricket Award at the England and Wales Cricket Board’s Domestic Journalism Awards for the fifth consecutive year in 2023.

He said: “I’m very excited to get going at The Cricketer. I’ve had over four months to look and think about what I wanted to do next and I feel privileged that such a historic publication has given me this opportunity.

“When this role came up, it ticked every box and I really went after it – research trips, calls for advice and the odd pep talk.

“Speaking with The Cricketer’s managing director Jim Hindson, we both have plenty of enthusiasm to grow the digital side of the business and lots of ideas and plans for an exciting future.

“I was at Reach a very long time, I worked with and for some brilliant people over the years (they know who they are) – I met my wife there.

“I did an awful lot of different roles from reporting to analytics, project management to podcast hosting. All that experience is going to be invaluable in my new role.”

Tom began his career in 2006 as a digital media executive at Surrey & Berkshire Media, moving to become digital product manager at Trinity Mirror Southern two years later.

In 2012, he became a junior product manager and then became a digital content producer 18 months later, based in Reading.

Tom spent five years as a content development analyst from 2016 to 2021 and was then made head of content development, prior to becoming YouTube editor at the start of this year.

He is also the co-founder of independent local sports news website Football in Berkshire.