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Daily sporting newsletter becomes digital hit for sister weeklies

Andy DalrympleA sporting newsletter proved a daily digital hit for a group of sister weeklies.

Tindle subsidiary Media Isle of Man, which runs the Isle of Man Examiner, Isle of Man Courier and Manx Independent, ran Full ThroTTle for the duration of the Isle of Man TT motorcycle race.

The newsletter, produced with tourism body Visit Isle of Man, went out daily to 1,800 people.

It was put together by deputy editor Andy Dalrymple, pictured, sports editor John Watterson and their team.

Said John: “It was our first year of publishing Full ThroTTle and we were pleased with the audience feedback.

“We compiled the practice and race reports in the evenings once the official results had been released and sent those to our digital colleagues, with the video content uploaded directly.

“Some of the content and interviews were done in advance, but most were generated fresh on the day.  The newsletter was then lined up for release each morning at 7.30am over the 14-day period.

“The TT is a major attraction for the Isle of Man, so it was great to be able to draw upon our traditional strengths in local sports coverage to build a loyal international following.”

Tindle group editorial director Emily Woolfe added: “We were delighted to see the editorial team generate significant audience interest with their first daily digital newsletter for the Isle of Man TT.

“The newsletter was a destination for racing and festival lovers as well as residents, offering everything from practical information about road closures, events coverage and race results to bespoke exclusive video interviews available only to Full ThroTTle subscribers.

“Full ThroTTle went out daily to 1,800 people and had fantastic open and click-through rates, giving us a strong opportunity to build upon in the future.”