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Seven jobs created as publisher boosts women’s football coverage

Alice McKeeganSeven new jobs have been created in a regional publisher’s push to cover more women’s football in the wake of the Lionesses’ Euro 2022 triumph.

Reach plc has announced the launch of a new team dedicated to ensuring every match of the forthcoming English Women’s Super League is covered.

Each of the 12 WSL clubs will also be assigned to a member of the reporting team to focus on club coverage between matches and throughout the week.

Titles local to the clubs including Birmingham Live, the Liverpool Echo, Manchester Evening News, Berkshire Live, Sussex Live and Football.London will be among those to benefit, while stories will also be run via the Daily Mirror.

Roles being created include a sports editor, chief reporter, club reporters and a social media reporter.

The move comes after England won the European Women’s Football Championship last month, generating record TV audiences for the women’s game.

MEN head of footbaall Alice McKeegan, pictured, who is leading the project, said: “England’s success at the Euros this summer has displayed to the country just how good the women’s game is, and we want to ensure our coverage of the sport is first-rate too.

“It’s really exciting to be able to recruit a team of dedicated journalists to expand our coverage and ensure we’re giving our audience what they want.”

As part of the project, every regional title at Reach will also be covering one of the opening games of the season in the second tier Women’s Championship later this month.

Neil Hodgkinson, audience and content director for sport at Reach, said: “Our strategy is to become a broader church for sports coverage.

“There are a lot of sports out there other than men’s football and we have seen great results from having extra people writing about F1, tennis, boxing and UFC.

“Coverage of the success of female athletes in tennis, boxing and cricket has also proven popular with readers.

“Some of our titles have seen particular success here, for example Wales Online’s regular and popular coverage of women’s rugby.

“Increasing our coverage of the WSL and women’s grassroots game is a natural progression. The key thing is to stick with the coverage and show you are as committed as the fans.”