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Regionals ramp up cost-of-living crisis coverage with reader surveys

Two major publishers are running surveys on the impact of the cost-of-living crisis on their readers.

Reach plc, which recently appointed its first cost of living reporter in the shape of Jamie Lopez at Lancs Live, is running a survey across its online network in a bid to assess how rising bills are impacting people.

It asks respondents whether they have been affected by rising fuel prices, whether they are considering buying an electric car, and whether we should restart fracking to reduce dependence on foreign fuel.

Newsquest-owned Scottish title The National is also running a survey, estimating that the crisis will push more than a million Scots into fuel poverty when the energy price cap rises in April.

In an editorial, it said: “From soaring energy bills to rising food prices and stagnating wages, it’s getting harder and harder for many Scots to make ends meet. We want to tell the stories of how the cost of living crisis is impacting people in Scotland.

“Are you struggling to choose between heating and eating? Are you finding it increasingly difficult to afford your weekly shop?  If so, we want to go beyond the statistics and tell your story.”

Another Newsquest title, the Northern Echo, is urging Chancellor Rishi Sunak to tackle the cost-of-living crisis in his Spring statement on Wednesday.

As MP for Richmond in North Yorkshire, Mr Sunak is one of the Echo’s local MPs and, in a hard-hitting front page on Friday, the newspaper urged him to ‘Get a Grip.’

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Meanwhile one Reach plc title dug into its archives for some advice on how to save money.

During the 1990s and early 2000s, Stoke daily The Sentinel ran a column called Sue’s Savers, sharing advice from readers who received £3 for every tip they sent in which was published.

Journalist Hannah Hiles said: “I previously worked at The Sentinel from 2001 to 2005 and fondly remember the mythical Sue and her labour- and time-saving tips.”

Hannah took three columns from 1994 and 1995 and set about trying some of the tips.  Her piece can be read here.