Two regional publishers have struck a deal that will see one take responsibility for selling national print advertising packages for the other’s newspapers.

Reach plc has announced DC Thomson papers will be incorporated into the same advertising package deals as its Scottish titles.

DC Thomson papers affected by the move are Aberdeen dailies the Press & Journal and Evening Express and Dundee dailies The Courier and Evening Telegraph, as well as the Sunday Post.

According to Reach, the new partnership will “deliver the largest print advertising solution” in Scotland.

Howard Parker, the group’s sales director for UK regions, Scotland and Ireland said: “We are delighted to announce our partnership with DC Thomson.

“As part of our highly successful packages we will deliver even more great value to our advertising customers. Reach continues to innovate the news brand market.”

DC Thomson head of national sales Gillean McLaren added: “Earlier this year our print titles won two of the biggest awards at the Scottish Press Awards: newspaper of the year for the P&J, and Sunday paper of the year for the Sunday Post, recognising our commitment to quality journalism.

“The new partnership with Reach gives many more advertisers access to these brands, and their engaged and responsive audiences.”