Two sister dailies have hired a new editorial chief to focus on what readers “want” from the newspaper.
YP editor James Mitchinson says Caroline, pictured, will help him to “see and hear more of that which people want from us” in her role.
She then spent seven years with Manchester-based content and public relations firm Axxon Media, where she eventually rose to become director of content, before going freelance from 2018 onwards.
Posting on Twitter, James said: “I’m delighted announce we’ve hired Caroline to help with reader engagement.
“Caroline will help me to see and hear more of that which people want from us so that we can be the highly trusted news outlet that you feel you can support with your own [money].”
Caroline added: “Brilliant to be on board and looking forward to getting to know Yorkshire Post readers even better.”