AddThis SmartLayers

Daily launches new title as part of business coverage rebrand

A regional daily has launched a new title as part of a rebrand of its business coverage.

The Northern Echo has begun running the 12-page Business IQ supplement every week, edited by business and commercial editor Mike Hughes.

The supplement will appear each Wednesday in the Darlington-based daily.

It comes as Echo moves all of its business coverage under the Business IQ brand.

Business IQ

This includes a channel online and a quarterly high-quality glossy magazine.

In a piece announcing the move, Mike wrote: “With so much happening in businesses across the North East, the Northern Echo is being as bold as ever to keep you on top of all the changes, the contracts, the jobs, the boosts and the blows.”

He added: “We’re also planning live events, and panel discussions with the partners in our Level Up campaign.

“More business and more focus in the fastest-changing region in the UK.”

Echo editor Karl Holbrook told HTFP: “This year we’ve made business a big focus of ours, because it is so important to ensure we are a vocal champion of all the great businesses across the North East and North Yorkshire at this crucial time.

“Earlier in the year we appointed Mike Hughes as our business and commercial editor and he has been exceptional in growing the sort of coverage we think the region desperately needs.

“This latest launch of our new 12-page weekly supplement under our Business IQ brand, which already includes our daily coverage and quarterly magazine, is another giant leap in that evolution.”