A weekly newspaper has changed its name to bring it into line with its online brand.

The Wokingham Paper is now Wokingham.Today after founder Phil Creighton decided to “take the obvious step” to align the two titles.

The Paper was set up by Phil Creighton, whose former paper the Wokingham Times closed in December as part of Trinity Mirror cutbacks, in 2015.

The name change was due to take place earlier this year, but was delayed due to the coronavirus crisis.

Phil told HTFP: “Like most local news organisations, we’ve seen some astonishing growth in our web stats this month. It confirms a trend that readers love getting their news from trusted sources, be they in print or online.

“So changing the name of the paper to reflect the website seemed like an obvious step to take. It closely ties in the two products and enables to carry on enhancing and expanding our online presence while also championing our print edition. What’s not to like?

“Plans to change the name were delayed by – what else? – coronavirus. It’s not a relaunch, only the masthead has changed.

“However, over the past few months we have carried out a series of some evolutions to the paper, introducing a new centre spread section packed with off-diary and people stories, allowing some news stories to be more in-depth with higher word counts, and revamping the sports section to give it some swagger and wit.

“We’ve been very proud of some of the back pages we’ve produced in recent weeks, which we hope does our patch proud.”

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