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Publisher launches new regional football news apps

Jon BirchallA publisher has launched two free apps which will enable users to access exclusive regional football news.

Reach plc has announced the launch of Yorkshire Football and North East Football, which will feature content produced by its sports journalists covering those areas.

The Football Yorkshire app will offer news about Leeds United, Sheffield Wednesday and Sheffield United and Huddersfield Town.

Football North East will feature content on Sunderland AFC, Newcastle United and Middlesbrough FC. Readers will able to filter the content according to which club they support.

Jonathan Birchall, pictured, Reach’s audience and content director for sport, said: “Our readers want to be at the heart of the conversation about their club.

“Yorkshire Football and the North East Football apps will deepen Reach’s already unrivalled relationship with the fans.”

David Higgerson, chief audience officer at Reach, added: “Our audience has been telling us they want to interact more with our unrivalled local journalism.

“We’ve listened and that’s why we’ve launched Yorkshire Football and North East Football.”