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Journalism training chief calls for more PR apprenticeships

Mark WrayThe Press Association’s training arm has called on PR and communications companies to consider taking on apprentices.

PA Training has made the call ahead of the launch of its public relations and communications apprenticeship in September 2020.

The course curriculum is designed to help apprentices develop the knowledge, skills and behaviours needed to build a career in communications and is made up of a series of linked workshops and blended learning.

The content includes writing press releases, creating videos and podcasts, effective use of social and digital media, media campaigns, crisis management, evaluating impact and internal communications.

PA Training’s managing director Mark Wray, pictured, said: “Recruitment and talent management have understandably taken a back seat in the current crisis.

“But as companies start to consider how to rebuild and move forward this is a great opportunity to consider how best to develop teams and find diverse new talent at low cost.”

Apprentices who successfully complete their programme will be eligible to apply for full PRCA membership.