And the award for the worst ever intro to a press release goes to … pic.twitter.com/zOpL1yib5M

— Nicola Adam (@jabberingjourno) October 29, 2020

Most journalists would hope that those pitching press releases to us are working on the assumption that we are alive and well.

Evidently, this isn’t always the case though, as proved by Nicola Adam, group editor at several JPIMedia weeklies in Lancashire.

Nicola dubbed the above the “worst ever intro” she had seen on a press release, and few could surely disagree.