A regional daily has made a front page bid to help readers “rekindle their love” for its patch.

The Oxford Mail has joined forces with Oxford City Council for the new Rediscover Oxford campaign, which will run for at least the next six weeks.

The campaign aims to showcase Oxford’s businesses, must-see attractions and independent eateries after a 61.6pc drop in footfall due to the coronavirus crisis.

It was launched on the Mail’s front page on Monday, pictured below, and editorial content will be run in print and online every day throughout the campaign’s duration.

Editor Samantha Harman said: “We are very proud to call this city home and want to do what we can to support its regrowth following the devastation of coronavirus.

“With fewer people coming into the city for tourism or work, local, independent businesses are finding it tough.

“Throughout lockdown we ran #StillOpeninOxfordshire, but we are very pleased to be working in partnership with Oxford City Council on this campaign.

“If you’re a resident of Oxford or the wider area, there’s never been a better time to come in to the city and discover all of the shops, restaurants and historic places you may not have visited for years, if ever.

“We are all very lucky to live in an iconic city and we hope this campaign reignites your love for it.”

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