A regional publisher has credited a “laser focus on being first to breaking news” for a record-breaking month online.
Reach plc has revealed a number of its regional news sites broke digital records during July, with the company recording a total of 1.4 billion page views in total across its regional and national online portfolio.
Google Analytics showed Leicestershire Live, Belfast Live, Edinburgh Live, Cork Beo, Lancs Live, Leeds Live and MyLondon all posted record months, as did Football London, which broke 30 million page views.
The Manchester Evening News and Liverpool Echo each delivered more than two million page views every day throughout July, while the Bristol Post also broke through one million page views in a single day for the first time.
Across its regional titles the weekday average page view count was 17.4 million, while weekends came in at 16.3 million.
By comparison, in July 2018, regional traffic usually peaked at 10 million page views a day.
Reach chief audience officer David Higgerson said: “July’s success was a culmination of our strategy coming together across the whole network – a laser focus on being first to breaking news wherever we are.
“And because our sites are so different, we’re not dependent on one major event to pull in these numbers.
“While the Mirror made the most of Love Island and the Express had market-leading Wimbledon coverage, Manchester showed brilliant reporting on the floods, and other sites have been seeing huge growth in football traffic.
“The key thing is, we’re always ready to adapt.”