Local Newspaper Week has been renamed in order to better “highlight the vital role journalism plays in our society”.
This year’s event will take place between 13 and 19 May, and will include a Trusted News Day on 16 May which will see local newspapers show their readers exactly how trusted news is produced.
Journalism Matters will encompass the Society of Editors Regional Press Awards, at which the annual Making a Difference award for the best local newspaper campaign, as voted for by the public, will be announced.
NMA chairman David Dinsmore, News UK chief operating officer, said: “The role of news media holding power to account is more important now than it ever has been.
“The new Journalism Matters campaign will boldly and unashamedly champion journalism as a force for good in our society.”
NMA vice chairman Henry Faure Walker, Newsquest chief executive, added: “Local media is the most trusted source for local news and information; more than three times more trusted than social media.
“As a sector, we must continue to remind all our audiences of the essential role local news brands play in communities the length and breadth of the UK, and Journalism Matters will provide us with a strong platform to do just that.”