A coastal newspaper has launched a campaign aimed at keeping the beaches and waters of its patch free from pollution.
Recent busy weekends have seen beaches, especially Scarborough’s South Bay, left covered in litter when everyone has gone home.
The News launched the campaign on its front page.
Backing the appeal, Councillor Janet Jefferson, Scarborough Council’s cabinet member for finance and operations, said: “We welcome a renewed focus on how we all have a part to play in looking after the environment and how, if we all think about our environment, we can help protect it for future generations.
“There has been an increase in awareness about beach litter and the harm it can cause to marine life and bathing water quality.
“Unfortunately not everyone is taking on board this message, and continue to leave litter and items on the beach after they have left.”