A regional publisher is set to launch a new digital project based around Liverpool Football Club – with at least six jobs created as a result.

Reach plc is currently recruiting journalists to work on the project, which HTFP understands will be online-focused and based at the headquarters of the Liverpool Echo from this summer.

The company is currently seeking a content editor, features editor and video editor for the scheme, as well as two staff writers and an unspecified number of multimedia producers.

When contacted by HTFP, Reach declined to provide further details about the project or whether it would be run under the Echo’s branding.

Jon Birchall, editor for football at Reach Regionals, said: “We are currently expanding our team and our coverage of Liverpool FC across new platforms.

“We look forward to confirming further details once appointments have been made.”

The advert for the football content editor role states that the successful applicant will be “working closely with a talented team of editors and journalists, to drive forward a brand new project relating to Liverpool Football Club.

“You will be working on enhancing a new and engaged LFC audience for Reach, with the ultimate goal of establishing your place in a busy market.”

Reach’s expansion into further coverage of Liverpool FC comes as the club prepare to face Tottenham Hotspur in the European Cup final on 1 June, having narrowly lost out in the Premier League title race to Manchester City yesterday.

The company has already aunched two standalone football websites in recent years in the form of Football.London and Football Scotland.

In December, Reach also revealed a company-wide shake-up of its coverage of the sport which saw 16 new jobs created and the company’s regional football writers working as one UK-wide team.

The restructure led to Jon’s promotion to his current role, having previously served as head of sport for the company’s regional websites.