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Regional nostalgia magazine relaunches in new format

A regional nostalgia magazine has downsized to a new A5 format while also upping its pagination in a relaunch.

Yorkshire-based Down Your Way, which was previously an unusual non-standard size, has gone up from 64 to 80 pages.

The paper quality of the magazine – which is a sister title to regional interest magazines Dalesman, Cumbria and Countryman – has been improved and a high-grade matt cover has been added.

The inside has also been given a facelift, with a bright, easy-to-read layout, aimed at appealing to a wide audience.

Doen Your Way

Editor Lindsey Moore said: “The ethos has not changed – the magazine is pure nostalgia and is guaranteed to take readers on a trip down memory lane.

“It shares real stories from the 1930s, through the Second World War where spirit and fortitude forged a unique generation, to the 1950s and ’60s when austerity was cast aside and into the consumerist world of the ’70s and ’80s.

“Down Your Way celebrates the lives of ordinary people in yesteryear as history is not all about the great and the good.”

The magazine was launched in January, 1995, in a back bedroom at the Easingwold home of founder Averil Thornton, but quickly outgrew the space and moved to offices at Sutton-on-the-Forest.

It became part of Broughton-based Country Publications in 2005, with Lindsey taking over as editor in August 2016 after 35 years on the Craven Herald newspaper in Skipton, where she served as deputy editor.