Two county-wide news websites have been given a makeover in the latest digital upgrade by publisher Trinity Mirror.
Somerset Live and Gloucestershire Live have moved onto a new responsive ‘Chameleon’ platform, which adapts automatically depending on whether the website is being viewed on a desktop computer, tablet or mobile phone.
The articles will load twice as quickly increasing the impact of live blogs on its sites, while the new framework also provides better advertisement viewability.
The two websites, which provide the online channel for a number of daily and weekly titles in the two counties, are the first of TM’s county-wide sites to receive the upgrade, with Devon Live and Cornwall Live likely to follow shortly.
The company has previously said it will introduce the platform across its other regional news sites, including all the former Local World titles, over the course of 2017.
A story about the switchover on Somerset Live reads: “You will still find all the best local news, sport, what’s on content and information, but we’re bringing it to you in a new and improved format.
“The website adapts itself to how you’re viewing it, so whether you’re on a PC, Mac or laptop, or using a mobile or tablet device, everything will fit nicely onto your screen.
“Our pictures have got bigger too, so you can get a much better look at our beautiful county and beyond ‒ remember, we cover Dorset and Wiltshire too ‒ and you can browse through all the images in a gallery on a single page.
“Our video player also loads much faster, so there will be no more waiting around.”
A similar piece is running on Gloucestershire Live.