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Change in masthead emphasis as regional daily relaunches

A regional daily has relaunched with a new masthead which its editor says reflects how most readers refer to the paper.

The Coventry Telegraph’s redesign has included the change to the masthead, which has seen the word ‘Telegraph’ enlarged while the size of the word ‘Coventry’ is reduced.

The relaunch has seen the paper adopt the tagline ‘The Voice of Coventry, Nuneaton and Warwickshire’, and comes after publisher Trinity Mirror changed the frequency of the Telegraph’s sister title the Nuneaton News from daily to weekly three months ago.

The move saw the number of change pages for the Telegraph’s Nuneaton edition increased as a result.


The new masthead has been explained by editor Keith Perry in a piece announcing the relaunch.

He said: “In changing the Telegraph, we have tried to stay true to the same principles and traditions we have forged in more than a century of delivering the news.

“The masthead has a new look but it is actually rooted in tradition. We have kept the same typeface and its focus is now on the Telegraph, which is how most readers refer to the paper.

“The new look is designed to be much more visually appealing and modern, while retaining all the news and views you expect from the paper that’s been at the heart of the community for more than a century.”

The Telegraph says the new-look newspaper will also include bright new layouts, engaging stories, hard-hitting investigations, sports news and fan gossip, plus analysis.

The Telegraph’s sister daily the Teesside Gazette has also relaunched this morning, pictured below.

Teesside new

Neither newspaper has increased its cover price as a result of the changes.


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  • August 8, 2016 at 10:49 am

    How is black text in a gothic script anything like new or modern? And since when does ‘fan gossip’ qualify as news?

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  • August 10, 2016 at 11:58 am

    Yup, another newspaper relaunch with no front page text that looks like a magazine – or is that what is intended? It certainly doesn’t look like a newspaper.
    Now all the Telegraph needs to do is try and ensure both decks of the splash headline are the same point size… or is it a deliberate policy to emphasise that the word ‘escape’ is more important than ‘miracle’?
    (or was it that the editor couldn’t think of a headline that scanned?)

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