A weekly newspaper is celebrating its 200th anniversary by aiming to raise £20,000 for an air ambulance.
Carlisle-based title The Cumberland News wants to raise the cash to pay for diagnostic ultrasound equipment for the Pride of Cumbria helicopter, which is run by the Great North Air Ambulance Service.
The SkyCall appeal, launched last week, has so far raised more than £1,000 towards the target.
The News’ forerunner, The Patriot, was first published in the city in 1815 – days before the Battle of Waterloo.
Associate editor Anne Pickles said: “The paper has been championing north Cumbria and its communities ever since.
“There will be many celebratory, interactive events and more campaigning to continue that long-held tradition before the year is out.”
She added: “Early days yet, but less than a week after our SkyCall appeal launch more than £1,000 had been donated.
“The Pride of Cumbria helicopter and its heroic team of volunteer medics and technicians are part of the fabric of Cumbrian life – as is The Cumberland News.
“This campaign will be a lifesaver and is a natural partnership aimed at meeting the needs of the communities we serve together.”
you can donate to the SkyCall appeal here.