Two sister weeklies have cut the number of editions they print as part of a relaunch which will also see them attempt to widen their traditional patches.
Both the Bucks Advertiser and Bucks Examiner previously published two editions of their respective newspapers, but each title will now publish one “comprehensive” edition each.
The relaunch of the two Trinity Mirror titles will also see them cover news from the areas of Buckinghamshire previously not covered by either paper in an attempt to expand their traditional patches.
A “fresh style” and new masthead have also been introduced on the Advertiser, while a new leisure guide called On In Bucks, covering arts, theatre, cinema and other entertainment from the immediate area, features.
The new look Bucks Advertiser
The guide also offers entertainment coverage from further afield, highlighting the areas accessibility to London through Buckinghamshire’s transport links.
The new-look single edition of the Bucks Advertiser covers Beaconsfield, Gerrards Cross, The Chalfonts and surrounding areas, including extended Marlow coverage.
The Examiner’s new edition features news from Chesham, Amersham, Great Missenden, Little Chalfont and surrounding areas. The changes came into force earlier this month.
Editor in Chief Marnie Wilson said: “This is not just a facelift – although we hope readers find the design brighter and more attractive. Inside you will find lots of extra content as well.”
“We have also added some pages of news from other areas of the county as we look to widen our traditional patch.
“In addition our community pages are packed full of events happening on your doorstep and we welcome readers’ input.”
The last pre-relaunch issue of the Advertiser
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It’s catching. The bigger the area the blander the coverage. I could give you examples but it is not fair on the poor under-staffed devils trying to get papers out every week.
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That front page is a vast improvement on the bland, generic templates used previously.
Just a shame that Trinity is producing a county newspaper for an area that is geographically diverse. If you’re in Marlow you’re going to be just as interested in news from John O’Groats as you are from Gerrards Slightly Angry.
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Times have changed since I was on the Bucks Ad (at about the same time Maggie got elected). The Examiner was our bitterest enemy because we opened an office in Amersham to annoy them. It seems strange and slightly sad that the two papers are in bed together now. Whatever happened to good old competition?
FYI Oor Wullie, people in Marlow are far more likely to be interested in High Wycombe than Gerrards Cross – or indeed John O’ Groats.
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There is a worrying lack of local context in so-called local papers, probably because many have no local reporters or local offices. I know, I have used the L word four times. I really must dismiss it from my mind.
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I bought the Bucks Examiner recently because of its new look. I’d given up on it years ago because of its lack of genuine news. What a disappointment. Stories about people living 20 miles away just won’t interest Chesham/Amersham residents and vice versa for people in Aylesbury and High Wycombe. It’s very obvious this is just a cheap, county-wide news trawl to fill the pages. Sorry, I won’t be buying a second copy.
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The only bright side to all this industry contraction is that should one ever end up in court, the chances of a local reporter being there to recount your shame to the masses are practically nil.
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