A regional publisher’s plan to outsource its national sales operation will benefit “the industry as a whole,” according to its chief executive.
Newsquest has announced it is in consultation with staff about plans to transfer its national sales function to Mediaforce.
All 28 of the company’s national media sales employees will transfer under TUPE regulations, should the plan go ahead.
Chris White-Smith, managing director for the division, will be leading the project and if implemented, will join the Mediaforce management team.
Henry Faure Walker, Newsquest chief executive, said: “If implemented, this proposal opens up increased revenue opportunities and greater efficiencies by integrating our existing agency sales talent into the largest regional media sales house in the UK.
“We believe this move will not only benefit Newsquest but also the industry as a whole, by creating a more joined up national sales proposition for agencies and national brands to buy regional media across the UK.”
Malcolm Denmark, chairman and chief executive at Mediaforce said: “We are delighted to have been selected to potentially add Newsquest’s first class portfolio to our national sales armoury, and look forward to consulting with Chris and his team to bring the transfer to a positive conclusion in the weeks ahead.”
The company also boasts Johnston Press, Local World, Archant, DC Thomson among its client base.
In November more than 20 regional newspaper publishers, including Newsquest, teamed up to to create the combined 1XL digital advertising platform to enable advertisements to be sold across 800 local websites.