Trinity Mirror is hailing record audience growth for its national and regional websites after a group wide increase in browsers of more than 75pc in the past year.
According to the latest ABCe figures, the company’s regional titles saw more than 19 million unique users access their websites last month – up more than 70pc on the figure for January 2014..
Among the websites to experience record months in January were the Manchester Evening News, Liverpool Echo, Chronicle Live (Newcastle), Gazette Live (Teesside), Wales Online and the Birmingham Mail.
TM says local stories with national interest helped boost figures last month, including the Newcastle Chronicle’s ongoing coverage of the mugging of pensioner Alan Barnes and subsequent charity fundraising appeal.
Dedicated coverage of the death of Coronation Street star Anne Kirkbride was the biggest story for the Manchester Evening News, while Steven Gerrard’s announcement that he would be leaving Liverpool FC saw readers head to the Liverpool Echo’s web and mobile site.
Monthly unique browsers across all combined national and regional sites hit 102,990,697 in January, up 27 per cent month-on-month and 77pc from the same time last year
Pete Picton, editorial director of Mirror Online, said: “January was a phenomenal month for all of our sites, reinforcing our dedication to, and success, in digital.
“Passing these milestones and seeing the impact of building a loyal and engaged audience through mobile, online and social media shows that a legacy newspaper brand can not only adapt to a digital age but be successful in doing so.”
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“A legacy newspaper brand can not only adapt to a digital age but be successful in doing so.” Yep, super, smashing and great. But how successful? Show me the revenue. How does it compare with the equivalent month, say, 15 years ago, when all the cash would have been newspaper-generated? We get endless stats with this digital stuff in every area bar the money. Why?
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Doesn’t look like that on comScore…looks like decline to me!
Jan 2014 Desktop = 8.777m
Jan 2015 Desktop = 8.734m
I will update with Total Audience figures when the Jan 15 data is released, but Jan 2014 was 15.592m.
When will publishers understand the concept to browser duplication?
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Here we go again. boasts about web hits but no mention of money! Still in the realms of vanity publishing methinks.
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Loads of hits … any revenue? Pie in the sky. Long live print.
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Shouldn’t that be 29 million unique browsers ather than 19 million?
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No mention of the supersoaraway GetReading figures now that they have no print publication? Surely they’d be shouting the good news from the rooftops seeing as it’s the first of what will probably be all the TM titles to get converted to digital only.
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When was the last time someone actually read one of the ads?
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Oh heavens. This debate goes on an on. Regarding cash income from web PRINT AND BE DAMNED!
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The Gazette gave up on news some time ago. Sad.
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