Trinity Mirror is hailing record audience growth for its national and regional websites after a group wide increase in browsers of more than 75pc in the past year.
According to the latest ABCe figures, the company’s regional titles saw more than 19 million unique users access their websites last month – up more than 70pc on the figure for January 2014..
TM says local stories with national interest helped boost figures last month, including the Newcastle Chronicle’s ongoing coverage of the mugging of pensioner Alan Barnes and subsequent charity fundraising appeal.
Dedicated coverage of the death of Coronation Street star Anne Kirkbride was the biggest story for the Manchester Evening News, while Steven Gerrard’s announcement that he would be leaving Liverpool FC saw readers head to the Liverpool Echo’s web and mobile site.
Monthly unique browsers across all combined national and regional sites hit 102,990,697 in January, up 27 per cent month-on-month and 77pc from the same time last year
Pete Picton, editorial director of Mirror Online, said: “January was a phenomenal month for all of our sites, reinforcing our dedication to, and success, in digital.
“Passing these milestones and seeing the impact of building a loyal and engaged audience through mobile, online and social media shows that a legacy newspaper brand can not only adapt to a digital age but be successful in doing so.”