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Press Association to provide election data feed to Google

The Press Association is partnering with search engine giant Google to provide election data on all of the parliamentary candidates standing around the country.

The agency is to supply the data for Google’s ‘Make Up Your Own Mind’ election search, where web browsers users will be able to easily search for the name and image of the candidates standing in a constituency by typing in the name of the town or postcode.

Google’s search results will include the photo and election card information of nearly 4,000 candidates nationwide.

The election data and candidates image feed will start providing data this month, extending through to the live results on election night on 7 May.

How the data feed will appear on Google's search results

How the data feed will appear on Google’s search results

Pete Clifton, PA’s editor-in-chief said: “The 2015 General Election will play out online in a way not seen before so we are delighted to be able to supply Google with the data needed to allow more voters around the country to easily see information on the local candidates standing.”

Matt Cooke of Google’s News Lab added: “As a European first, everyone who needs to find quick answers on their local MPs, the results or topical details can view this easily on Google via a series of ‘search cards’ we call the OneBox.

“Additionally, the YouTube Spotlight Channel will host current and live content showcasing everything the Election has to offer, while Google Trends will help those interested in specific topics or politicians, get a snapshot of what users are searching for most during the run-up to the Election.”

As previously reported on HTFP, PA is also teaming up with Facebook to power its UK Politics community page, where the best election stories will be curated.