Regional publisher Local World is recruiting a national team of digital journalists to help spearhead new website launches in 2015.
Steve Anglesey, left, who was recruited from Trinity Mirror to the newly-created position of digital content director in November, is assembling a new digital team to be based at LW’s offices in High Street Kensington.
The team will be responsible for creating “must-read, highly shareable content” for the group’s existing website and future new product launches.
The roles are now being advertised on HoldtheFrontPage.
The advert reads: “You will write and build must-read, highly shareable content for new launches in 2015 and beyond as well as for our existing local websites.”
Local World has not so far responded to requests for further information about the plans.
Its predecessor company Northcliffe Media previously had a national digital team which was based at the offices of Northcliffe Electronic Publishing in Derby until 2009.
At the time it was responsible for digital publishing across the company’s regional newspaper portfolio but the team was eventually dismantled and its responsbilities handed back to individual newspaper titles.
Steve joined LW with a brief to oversee the company’s “accelerated programme of digital transformation”.
He previously served as Trinity Mirror’s head of digital business development, promoting the company’s video strategy.
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Must-read indeed. Having a laugh.
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This bold and innovative venture, costing £xx to implement, is expected to generate £xx in its first year of operation, an increase of xx% on LW’s current revenue, of which less than 9% is from digital operations. Profit before tax in the first three years is forecast at £xx, rising to £xx by 2018-9, an xx% increase. Meanwhile, LW’s profit of c£45m pa (100% of total) is still being generated by those archaic, expensive, inky fools who create some pretty damned fine newspapers. Finally, if any of the figures I have rendered as £xx above are published, I will eat my hat for charity in Trafalgar Square.
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Northcliffe’s previous efforts were laughable and Local World hasn’t improved them – unless you count obtrusive pop-ups and unusable mobile experience an improvement.
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Listicle pistols for hire!
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So the national digi team will not be based on an industrial estate somewhere outside the M25, squeezed between Plumbase and Screwfix?
Funny really as surely they could have been based anywhere cheap, in a library, council offices, Costa or a back bedroom?
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Rinse and repeat http://www.holdthefrontpage.co.uk/2010/news/northcliffe-to-set-up-dedicated-digital-team/
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£50 says that the ‘projects’ will be an irreverent, sideways look at football and a local world version of usvsth3m.
What ever happened to the big Greenfield launch in Milton Keynes?
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Just sort the websites out you can’t view them without a ridiculous advert popping up every 10 seconds our readers are fed up with it.
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More importantly, doesn’t Steve Anglesey look like Jemaine Clement from the Flight of the Conchords?
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Something Special For The Ladies….
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My local LW website was certainly livened up recently by a top ten of ‘Oxdown’s favourite sex positions’ and ‘Oxdown beauty spot in list of best dogging sites’!
Examples of the best ‘insert name of LW circulation area here’ churnalism.
And why shouldn’t the fact that there are delays on a motorway 50 miles away be at number one spot, just above the locally relevant breaking news that ‘it’s Euromillions day today’?
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The World is Local……with centralised content?
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PressTog above is quite right. LW websites are almost impossible to use in an efficient and effective manner, and exhibit all the errors associated with ill-conceived and poorly executed digital projects. Good news sites require a clear vision, heavy investment, the top tier of techno talent developing and administering them, and sustained revenue commitment, none of which I suspect LW is willing or able to provide. Doomed before it begins.
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At the heart of all things Local? With IT now in Bangalore (did you enjoy your three hour call to sort something the local IT would sort in 10 minutes?) and a “digital team” in West London, I think a renaming to NotLocalWorld is in order.
“Must-read, highly shareable content”? Thanks, but we’re alreadywriting that stuff it in the areas the papers/websites are based. It’s called local journalism. If you want to write about Kensington, knock yourself out, we won’t hinder you. If you want to write about my patch, either move here to know what you’re writing about. Basically, naff off to Starbucks and do another listicle for Buzzfeed…
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“Must read, highly sharable content”? So a team of ClickBait copy-pastas then…
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Hang on a sec…
2001 Northcliffe – Regional-based website publishing team
2003 Northcliffe – Centralised website publishing team
2006 Northcliffe – Regional-based website publishing team
2010 Northcliffe Digital(?) – Centralised website publishing team
2013 Local World – Lets sack everyone
2015 Local World – Centralised spam team?
Psstt… Don’t mention localpeople.co.uk…
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