A 3m-tall Yorkshire terrier has hit the streets of London as part of a joint advertising campaign by 21 regional dailies.
“The National”, a combined sales initiative involving a number of regional publishers, has launched its #Expectbigthings campaign featuring “Tiny” the dog.
As part of the drive, the dog will pop-up around London’s advertising agencies in a bid to dispel common misconceptions surrounding advertising in the regional press.
The multimedia campaign started on 1 June and will run for four weeks.
The National was set up in 2012 and is a collaboration between Local World, Trinity Mirror, Johnston Press, the Midland News Association and the London Evening Standard, involving their top daily newspapers.
Newspapers involved in the advertising platform have a combined circulation of around 1.5m.