A monthly farming supplement has been launched by a weekly newspaper.
The Carmarthen Journal marked the launch of the West Wales Farmer with an event attended by, among others, the Welsh Government’s Deputy Minister for Farming and Food, Rebecca Evans.
Journal editor Emma Bryant hosted the afternoon and talked the audience through the new product and its aims for the future.
She also took questions from the assembled guests and also announced the Journal’s first ever Countryside Awards set to be held in October.
Said Emma: “As Wales’s oldest newspaper, the Journal has always had a strong agricultural editorial presence, but as an editor I am always asking myself ‘what do our readers – and advertisers want?’
“And in a rural area with such a strong farming community, a new and improved farming platform ticked all the boxes – and so the idea for the Journal’s West Wales Farmer was born.
“We are committed to supporting local farmers and telling their stories. And there are some amazing stories of hard work, determination, true grit and perseverance we want to share with our readers.
“Every month we will feature a local farmer and tell their story of success and how they have overcome modern-day farming obstacles.
“Every issue will also include expert advice columns from leaders in their field, such as agriculture law, financing, animal health and farming policy which will be coupled with more light-hearted people columns.”