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Adoption campaign wins regional daily’s backing

A campaign to find families for children put up for adoption has won a regional daily’s backing.

The Birmingham Mail is calling on potential parents on its patch to come forward as part of Action for Children’s Adopt a child campaign.

During a week-long drive the Mail will feature stories of adoptive parents who have already gone through the adoption process with the charity.

The newspaper’s backing for the campaign was announced on yesterday’s front page, pictured below, in the third edition to be published since it relaunched on Monday.

Brum adoption

Editor Marc Reeves said: “We were approached by Action for Children who wanted a media partner for their drive to find more adoptive parents in the city.

“The idea perfectly fits with our aims, so we were happy to get on board and put together a really collaborative partnership involving our editorial and commercial activities.”

The Mail will also feature advice and information on how readers can become an adoptive parent, including some facts which could help to dispel some of the assumptions that people make about adoption.

Action for Children, which has been helping homeless children for more than 145 years, hopes to inspire more people to come forward and consider adoption in a bid to create at least 10 new “forever families” in the West Midlands.