A story about an apparent giant crab which went viral has been immortalised in t-shirt form by a Kent weekly.
The Whitstable Gazette parodied the classic Jaws film poster, changing the headline to Claws, after reports of a 50ft crab supposedly being spotted in the harbour of the coastal town.
The story saw more than 141,000 people visit the KM Media Group-owned title’s website to view a picture of the freak crustacean, with news of the phenomenon spreading to both national papers and media across the world.
The t-shirts are being given away in a competition run by the Gazette with any profits from the text message revenue being donated to its charity of the year.
Editor Leo Whitlock said: “”We knew we had to do something different for the paper so hats off to deputy production editors Lisa Daniels and Crispin Whiting for the front-page idea, head of editorial graphics Ashley Austen for the execution and reporter Mary Louis for suggesting we put it on a T-shirt.
“We’ve had so much positive feedback about the front that I’m certain people will be tripping over themselves to enter.
“In fact, the people I’ve mentioned it to have all asked for one for themselves.
“We run so many breaking and hard-hitting stories on the site, it’s nice to have a bit of fun.”
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Like to see a punter with a cameraphone supply that splash. D Montgomery please note.
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Couldn’t have put it better myself.
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Two deputy production editors (where was the production editor?) and a head of editorial graphics? For a weekly? Credulity being stretched here, I think. All the same, great image, fun t shirt, clearly good work, despite the predictable corporate spin on the grand executive titles.
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Nothing like milking a fake Photoshop-based story for all it’s worth, eh?
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I note that the ‘story’ – which was basically a photoshopped pic which went viral – is on pages 6 and 7 in the print edition. Double page spread, for a made up pic? Really?
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