Newspaper publisher Trinity Mirror has landed what is thought to be a £1m-plus deal to produce match day programmes for the 2015 Rugby World Cup.

The company’s Liverpool-based subsidiary Sport Media has been named as the Official Match Day Programme and Pre-Tournament Magazine Licensee for the tournament, to take place in England.

Under the deal, Sport Media will produce and distribute, in print and electronic format, all 48 Match Day Programmes, plus the Official Pre-Tournament Magazine.

The deal, which is thought to be worth a seven-figure sum to the company, will also see Trinity’s regional titles assisting with promoting and marketing the tournament.

Chief executive Simon Fox said: “Trinity Mirror is delighted to have won this important digital and print publishing contract and we look forward to playing our part in delivering a successful Rugby World Cup in 2015.”

Ken Rogers, managing director of Trinity Mirror Sport Media added: “We look forward to expressing our passion for Rugby to benefit the sport’s showcase event and fans around the world.”

Regional managing director Steve Anderson Dixon said: “Rugby World Cup is one of the most iconic and celebrated global sporting occasions and we are especially thrilled to have been chosen by RWCL as the official publishing licensee of what will be a spectacular event.”

“In the last 12 months Sport Media has been awarded a number of new contracts, further strengthening our position as the leading sports publisher and this is further recognition of the talented people within our company.”

Sport Media already partners with some of the UK’s biggest sporting brands, including English Premier League football clubs Manchester United, Chelsea, Arsenal, Tottenham Hotspur, Everton, Aston Villa, West Bromwich Albion, and Celtic in Scotland.

Rugby is also at the heart of their portfolio and partners include the Welsh Rugby Union.

Bernard Lapasset, chairman of Rugby World Cup Ltd said: “The appointment of a publisher with significant digital and print reach is an important pillar of the Rugby World Cup 2015 outreach and engagement programme to ensure that the tournament is accessible by as many people as possible in the UK and beyond.”

“Through an extensive portfolio of news and sports titles, Trinity Mirror is recognised as an innovative leader in its field and will play an important PR role for what promises to be an outstanding Rugby World Cup.”