Regional publisher Local World has relaunched two of its weekly titles in Hertfordshire following an editorial shake-up.
As previously reported on HTFP, Hertfordshire Mercury editor Julie Palmer has been given additional editorial responsibility for the Advertiser series, which has now been renamed the Midweek Mercury.
The new-look Hertforshire Mercury, which is sold in the east of the county around Hertford, has hit the streets today with the Midweek Mercury, distributed free in North Herts, due to follow next Wednesday.
From now on the two titles will share an online home at hertfordshiremercury.co.uk, which also has a new design.
It said the Midweek Mercury aimed to build on the “strong legacy” of the Stevenage Advertiser and Hitchin Advertiser to evolve into a new product designed to excite readers and advertisers alike.
The paper will target “a high-spending ABC1 demographic” with door-to-door delivery in selected areas of Hitchin, Letchworth, Baldock, Stevenage Old Town and Knebworth. It will also be available to pick up from high-profile locations across these areas.
The publisher is claiming a combined audience of 342,800 for the two print titles and the website.
Said Julie: “I am very excited about the journey we are about to embark on.
“We want to maintain and build on our position in the community. We want to be the team people come to when they have news to share. We want to be the first port of call when residents want to know what is happening in their community.”