Newspaper publisher Trinity Mirror has launched a new online classified platform covering its regional brands.

Classified listings pages have been set up for all the company’s regional websites under the generic brand name of Buysell.

The project is a Partnering with established online classified providers Vivastreet,with white-labelled versions of the site embedded in websites such as chesterchronicle.co.uk.

The site includes categories ranging from property, electricals, homewares, cars, events, services and more, and is responsive to desktop, tablet and mobile.

Digital commercial director Tm Harte said: “We are delighted to partner with Vivastreet to further enhance our multimedia portfolio and allow us to maximise responses for our customers whilst also giving our readers and users the content they are looking for.”

”Buysell will allow us to offer local individuals and businesses cost-effective digital trade and private classified advertising to accompany their print activity.”